The U.S. Travel Association announced Sept. 16 the results of a new study that connects business travel investment to increases in company revenue and new client conversion rates. The report, conducted by forecast firm Oxford Economics, found that every dollar invested in business travel results in an average of $12.50 in increased revenue and $3.80 in new profits. The report also found that the elimination of business travel reduces profits by an average of 17 percent. “Business travel is economic stimulus,” said Roger Dow, president and CEO of USTA in a media release. “In order to grow, businesses have to invest [in travel].” From surveys of travelers and executives, the… Read More